Audience Research

We started by putting ourselves in the shoes of someone looking for a life coach. They’re often at a crossroads, feeling stuck, and looking for a credible, empathetic professional. We analyzed how they search for help and what makes them trust one coach over another. This research showed that social proof (testimonials) and a clear explanation of the process are critical. Our design addresses this by making it easy for visitors to see real stories and understand exactly how Julia can help.

Implementation

Our design for Julia Mayes focused on a clean, calming aesthetic that feels both professional and approachable. Clear calls-to-action like “Book a Free Clarity Call” were placed strategically to guide the user without pressure. On the development side, this concept is designed to be built on a robust, easy-to-manage platform like WordPress. We ensured the layout is fully responsive, looking great on mobile, tablet, and desktop, ensuring a seamless experience for every potential client.

Full Site Preview

The Clarity Path Coaching website concept is now a complete blueprint for a powerful client-acquisition tool. It’s designed not just to be an online brochure, but a welcoming space that builds confidence and encourages visitors to take the first step. Check out how the design balances professionalism with a personal touch to create an ideal first impression for a life coach.